Crescent Street Grand Prix Festival is a four-day open-air celebration during Montreal’s race weekend. Drawing over 500,000 visitors, it features live music, motorsport excitement, immersive brand activations, and the fan-favorite Pit Stop Challenge and offers a premier platform for brands to connect directly with engaged audiences.

Launching in 2027, Endless Summer Festival on Crescent is a new Labour Day weekend celebration designed to close out the summer in the heart of downtown Montreal. Expected to attract more than 80,000 visits from university students, travellers and locals, the festival will bring Crescent Street’s restaurants, bars and patios together with live DJs, entertainment and brand activations.

Halloween Monster Mash Pub Crawl is a new Halloween weekend experience on Crescent Street, produced in partnership with the Crescent Street Merchants Association. Designed to attract Montreal’s university crowd and young adults, the event will connect participating bars and restaurants through themed programming, DJs, promotions and brand activations.

In partnership with Sports Illustrated, Cruel and Midway Group, Maison SI is a three-day pop-up at Windsor Station. Past editions featured internationally acclaimed DJs Hugel, Fisher, Diplo, WhoMadeWho and more drawing over 2,000 guests per night.

A one-night event during race weekend in Montreal from 2022-2024 that attracted over 2,000 guests. Featuring A-list perfomers such as Diplo, French Montana, Wyclef Jean, T-Pain, and more. Each edition delivered high-energy entertainment, curated hospitality, and immersive brand experiences, offering a premier platform for brands to connect with an exclusive, trendsetting audience.

Beachfront Grand Prix Festival is a multi-day celebration in Fort Lauderdale. Delivering a premium experience that captures both local energy and global appeal, offering a fresh platform for brands to engage with audiences in a dynamic, sun-soaked setting.

A three-day festival in Elora, Ontario that draws over 17,000 guests annually. Featuring top-tier talent like City and Colour, Carly Rae Jepsen, MGMT, and Feist. Known for its scenic setting, afterparties, and diverse crowd, Riverfest Elora offers brands a unique platform to engage loyal, music-loving audiences through immersive activations and curated onsite experiences.