Who we are

SEGAL Entertainment creates live experiences that bring people together. In a world dominated by digital noise, we believe in the unmatched energy of real moments.

The kind that can only happen in person.

We specialize in high-impact events across North America, from major festivals and brand activations to hospitality experiences and corporate launches. What sets us apart is our ability to play in the live space, blending strategic partnerships, talent booking, ticketing, content, and seamless delivery.

Let’s make it happen.

  • Rob Segal

    PRESIDENT

    A marketing specialist with over 25 years of experience, Rob has led major campaigns for global brands including PlayStation and Facebook. As President of SEGAL Entertainment Inc., he oversees all aspects of the company’s operations, leveraging his expertise to produce world-class events that captivate audiences and elevate brand presence.

  • Lauren Lindzon

    VICE PRESIDENT

    Lauren Lindzon is a marketing, partnerships, and events professional with over a decade of experience delivering large-scale events and brand collaborations. As Vice President at SEGAL Entertainment, she leads sponsorship strategy and event execution for major festivals and partnerships. She began her career in experiential marketing and sponsorship with brands and agencies, before joining The Feldman Agency in 2018 to lead its partnerships and events division. Known for building strong brand relationships and creating memorable experiences, Lauren continues to connect global brands with live entertainment in impactful ways.

  • Sara Nasso

    DIRECTOR

    With over a decade of experience in brand partnerships and event production, Sara has worked with Molson and Stingray Music and is currently leading campaigns with Telus and Costco. She produced the Crescent Street Grand Prix Festival in 2023, 2024, and 2025, and the Maxim Grand Prix Party in 2023 and 2024. In 2025, she served as a high-level lead for the Sports Illustrated Parties. Sara specializes in strategic partnerships and executing large-scale, high-impact events.

  • Ksenia Edwards

    DIRECTOR

    With 15 years in the experiential event industry, Ksenia has been instrumental in the logistics and operations of major productions, including the Crescent Street Grand Prix Festival. She has helped execute large-scale, high-profile events for major brands and international audiences, ensuring every detail is managed seamlessly from planning to delivery. She also serves as Editor in Chief of HOLR Magazine, where she collaborates with brands on editorial placement and strategic events, and has interviewed celebrities such as Billie Eilish, Dua Lipa, J Balvin, Alicia Keys and more.

Contact us

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