Endless Summer Festival

Launching in 2027, Endless Summer Festival on Crescent is a new Labour Day weekend celebration created in partnership with the Crescent Street Merchants Association. Designed to close out the summer in the heart of downtown Montreal, the festival is expected to attract more than 80,000 visits from university students, travellers and locals.

With live DJs, entertainment, food and drink experiences, participating bars and restaurants, patios, promotions and interactive brand activations, Endless Summer will turn Crescent Street into a high-energy destination for one last summer celebration.

  • Brand Activations

    Explore interactive brand activations featuring product sampling, engaging activities, and unique experiences for all ages.

  • Live Entertainment

    Experience performances from bands and DJ’s right on Crescent Street.

  • On-Stage Giveaways

    Branded giveaways on the Crescent Street Grand Prix Festival main stage energize the crowd throughout the weekend, offering high-visibility moments that drive engagement.

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  • Sampling

    Put your product directly into consumers’ hands through high-traffic sampling opportunities across Crescent Street’s patios, bars, restaurants and festival touchpoints.

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